Taste The Delight
Taste The Delight
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Taste The Delight is a local restaurant that is located in the suburbs. The restaurant offers a variety of dishes and gives the user various options for ordering food may it be an individual order, group order, or catering order.
Challenges: Busy professionals lack the time to prepare food, get social, and need to find a way to do networking.
Challenges: Busy professionals lack the time to prepare food, get social, and need to find a way to do networking.
Solution: Design an app for their favorite restaurant(Taste the Delight) that allows users to quickly order and pick up/dine in healthy and fresh meals for various kinds of orders(Individual, group, and catering).
Solution: Design an app for their favorite restaurant(Taste the Delight) that allows users to quickly order and pick up/dine in healthy and fresh meals for various kinds of orders(Individual, group, and catering).
Responsibility: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Responsibility: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User research:
User research:
I conducted interviews and created empathy maps to understand the users I was designing for and their needs. A primary user group identified through research was working professionals who would like to get social with their coworkers and help them by collecting their orders.
This user group confirmed initial assumptions about “Taste The Delight” customers, but research also revealed that time was not the only factor limiting users from collecting orders. Other user problems included obligations, interests, or challenges that make it difficult to collect orders from coworkers or go to restaurants in person to collect orders.
User Persona
User Persona
User Journey Map
User Journey Map
User Pain Points
User Pain Points
Starting the design:
Starting the design:
Paper Wireframe:
Paper Wireframe:
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a “group order” for a quick and easy ordering process to help users save time.
Digital wireframes
Digital wireframes
During the design phase, I tried to solve the challenges found, including the feedback and findings from user research like quick orders and collecting various orders.
Low-fidelity prototype
Low-fidelity prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The low-fidelity prototype connected the primary user flow of selecting menu items and making payments for orders so the prototype could be used in a usability study with users.
Usability study: findings
Usability study: findings
I conducted two rounds of usability studies. The first study used a low-fidelity prototype and findings from it helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Affinity Diagram
Affinity Diagram
Refining the design:
Refining the design:
Early designs allowed for some customization, but after the usability studies, I added additional options to create an account on the top right corner of the screen. I also revised the design so users see the menu more toward the center when they open the app.
The second usability study revealed the frustration of the “individual order” flow. To streamline this flow I made changes to the “Home” screen which specified the “Order Now” button for easier ordering of individuals.
Mockups:
Mockups:
High-fidelity prototype
High-fidelity prototype
The final high-fidelity prototype presented cleaner user flows of selecting menu items and making payments for orders. It also meets user needs like creating account, pickup, or delivery options as well as more customization.
View your favorite restaurant app(Taste The Delight)
Accessibility considerations
Accessibility considerations
Takeaways
Takeaways
Impact
Impact
The app makes users feel that “Taste The Delight” really thinks about how to meet their needs and expectations.
One quote from a study participant:
“It comes fully equipped with all the features that a real-world restaurant would require while maintaining a user-friendly interface. Plus, it’s got this cool new feature where you can share your order. Totally needed that!”
What I learned:
What I learned:
While designing the “Taste The Delight” app, I learned to always be open to suggestions and feedback as there is always scope for improvement during the entire process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Next Steps:
Next Steps:
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.
Try to include as many ignored or neglected groups as possible in the study as well as include features to improve their experience.
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